Welcome to our website! As we have the ability to list over one million items on our website (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our website. However, if you are an American with a disability we are here to help you. Please call our disability services phone line at (815) 962-8877 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our website, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for any American with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.

A Responsibility to Our Community Since 1936

Guler Appliance Company has been a Rockford institution for generations. Founded in 1928, and later owned by Andrew Guler in 1936, we’ve been family-owned and operated under the Guler name for 82 years. Now a second and third generation operate the business.

As a family business, relationships with our customers are of fundamental importance to us. We are proud of the service we provide to our friends and neighbors in the Rockford area. At Guler Appliance Company, we believe that customer service isn’t just a department – it’s a philosophy. We’ve built our reputation on helping our customers feel at home and finding the products and services they need to make their daily lives easier.

History of Guler's Appliance